A Framework for Actionable Insights from Social
The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These measures represent a framework for checking the impact of your social efforts and gathering actionable insights to improve your sales and marketing effectiveness. The infographic features basic and advanced measurement formulas for sales, marketing and customer service, including:
1. Brand Awareness
2. Marketing Program Effectiveness
3. Lead Generation Effectiveness
4. Increased Sales/Shorter Sales Cycle
5. Customer Satisfaction/Reduced Churn
The infographic is a summary of some of the information contained in Awareness’ report: Actionable Social Analytics: From Social Media Metrics to Business Insights.
For more on social analytics, see these additional Socialrati posts: Social ROI: Measure What Matters, How to Sell More: Listen to Social Consumers and 3 Steps to SMMS Success.
Infographic
Image credit: Awareness, Inc. Actionable Social Analytics Report
Do you use these measures? What other metrics are important to your business?
Related Posts
Social ROI: Measure What Matters
How to Sell More: Listen to Social Consumers
3 Steps to SMMS Success
Filed under: Analytics, Awareness, Checklist, insights, intelligence, marketing, report, Social Marketing, Social Media, social media marketing, social media report, Tips Tagged: analytics, customer service, framework, infographic, measure, metrics, social, social business, social marketing, social media marketing, social media report
